In 2003 I accepted the challenge to have a look at updating the Lotus 7 Club logo design. The old one needed updating, but it was a tough job. The new logo had to satisfy a pretty strict brief. It had to retain links with the old image, had to please Lotus 7 owners and Caterham owners, flared wings, cycle wings and include the UK flag, amongst other things. It would be used on paper, electronically, on the web, on flags, stickers in colour and black and white.
The images below are some of the sheets that I presented first to the Club Team, and then to Area Organizers at various meetings.
The original logo has been used since the Club was started, and was beginning to look a little dated.
One of the development sheets - brainstorming different ideas in sketch form.
Starting to develop some of the sketch ideas.
While I was doing the logo itself, Tony Pashley - the new Low Flying Editor, was working on the text and fonts to go with the new logo.
Final logo as presented.
Cropped variation, presented as an idea for stickers, or perhaps flags and stationary.
I mocked up some situations where the new logo might be used, such as a Low Flying cover or regalia such as mugs and membership cards.
Ideas for letter-heads and compliment slips.
Examples of the logo working in black and white, greyscale or thread.
Possible future developments? here I have mocked up some key-rings and car badges. I stress these were used as illustrations in the initial development, and are not actual proposals for the regalia range!
Tessa modeling some more 'fake' regalia items!
Later development ideas for the Club Membership card.
A version of the logo had to be developed for use on the Club website, and Blatchat - these are just a few of the many variations presented.
While I was working with Barry on this, there was a lot of un-necessary flack on Blatchat about aspects of the Club administration and Blatchat itself. I sent this variation of the logo to Barry as a joke - he put it on the website temporarily as a 'teaser'!! It summed up the mood at the time.